The 2017 / 18 Edition has been unveiled!
Click HERE for full insight and to download it for yourself!
We launched our Ginfographic in 2014 with the intention of looking at the Gin category in depth – we wanted to produce a comprehensive study of trends and movements and we wanted to make this free and accessible to all. This wasn’t an entirely altruistic act, of course; we’re massive gin geeks and the questions covered in the survey had been at the forefront of our minds for some time.
There are plenty of big name studies on the Gin industry already, but they’re always top line, global and general, rather than up-close and granular. Our study contemplates the perception of gin brands, how much consideration drinkers place on the gins used in their cocktails and, for that matter, how many gin cocktails they get around to imbibing each week.
It’s research that is intended to be specific in what it tries to cover – we’re not answering questions about global consumption trends and country wide sales. In doing so – we hope it provides facts that are useful to those working in the industry, as they are in context and so can be easily implemented as well as informative to our readers, who might simply be looking for a bit of fact based insight. This is a survey filled out by Gin fans intent of seeing the answers and who take a lot of care in how they answer. As such, the answers have been as carefully considered as the questions – making it a valuable tool for those curious about the category in general too. This is for all to enjoy which is why we spend a long time designed the aesthetic of the results into a beautiful info-graphic.
The aspect that lends the most value to our Ginfographic is that our surveys are conducted with no agenda – we have no brand to push here at Gin Foundry – we just wanted a real-life look at what real-life gin fans are thinking and drinking, so that we can better report on any movements or gaps in the market. Then, of course, we can selfishly use these figures to prompt our favourite distillers into creating more and more experimental gins for our delectation…
Take a look at the results of our Ginfographics from 2014, 2015, 2016 and 2017/18 linked in text below and please get clicking and answer our 2018/19 survey when you see it this summer.
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