Gin stalwarts Hayman’s Distillers, who are celebrating their 150th anniversary year with a bottle redesign and new distillery, are now preparing to launch in Japan, China and Russia in the view to double their global business in two years. This ambitious next step reinforces the renewed vigour and pace the team are now moving at.
To accompany their launch, Hayman’s will be hosting a series of master classes in all three markets. “With six different styles of gin under the Hayman’s banner we are truly able to educate and train up the trade providing world class examples of a variety of gin styles,” said Lewis Johnstone, international sales director for Hayman Distillers.
Hayman’s, who used to source their liquid from Thames Distillers in London, have recently brought production in-house by building a still at their headquarters in Witham, Essex. Now distributed in around 40 countries, Hayman’s are confident they will achieve their goals due to strong performances from their key markets in the UK, US and Spain. They also have plans to enter the travel retail market.
“From day one travel retail was always going to play a significant role for the global expansion of the Hayman’s gin portfolio,” Johnstone added. “It was only a question of when. Our progress in the domestic markets in recent times gives us a solid platform to move forward now. Developing the brand proposition for travel retail has to be done correctly. It’s a different universe, and we will be dipping our toes into it quite soon.”
Hayman’s is currently experiencing a double-digit growth, which they hope will continue due to further distribution in new markets who will go live online in the next 12 months.
Having brought Old Tom Gin style back from extinction, it’s nice to see the team reap the rewards of developing a broad offering within their portfolio. If the taster packs that have been available in exclusive retail outlets in the UK are a sign of what’s to come – it looks like a new generation of gin drinkers will have even more opportunities to engage with the variety of styles and flavours within the gin umbrella.
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