Hayman’s Garden Cup
So we’ve teamed up with Hayman’s and made a Fruit Cup. Well, a Garden Cup to be precise, but what’s a few plants between friends eh? Launched just in time for July, we previewed the peach, pear, cucumber and rose infusion at the Hayman’s Distillery Open Day, with many commenting just how easily it went down. Perhaps too easily on a hot summer’s day…
A few weeks in and just in time for the arrival of bottles for anyone who pre-ordered theirs (good move given this heat wave), we thought it might help to answer a few questions that have been flooding into our DM’s here.
What is a Fruit Cup?
Fruit Cups are a combination of spirit, vermouth, fruits and spices. Pimm’s is a fruit cup. Various ‘Cups’ can be tracked back hundreds of years, especially in London where they are said to have originated. More broadly, they have a special place in British drinking culture as over the years, they have become synonymous with summer sipping. They are the tipple of Wimbledon where a whopping a quarter of a million glasses are consumed throughout the duration of the competition. There’s no need for lawn tennis, croquet mallets and cricket whites to drink some though, but a BBQ going on in the corner certainly adds to the drinking experience…
Hayman’s Garden Cup follows in the category’s long lineage and is made using a gin base that’s been combined with vermouth and infused with botanicals including (amongst others) cucumber, peach, pear, rose and elderflower.
Why is this different?
The Hayman’s Garden Cup is unusual because it deliberately tries to tackle the genre from a different angle. Many of the bigger named releases of the past few years start their journey into fruit cups by looking at the best known in the category – Pimm’s – and seek to adapt from there.
This doesn’t. The start point was not a variation, but a re-imagination of the genre. Dry vermouth instead of sweet, deliberately lighter, soft fruits and more delicate florals compared to using a bold citrus / spice combination. It’s unmistakably a tasty Fruit Cup, but not as many will have ever tried before.
What was the idea behind the collaboration?
The reason for collaborating was simple – we love Fruit Cups, we love Hayman’s. They love fruit cups. We all love working together! While that simple truth would suffice to underpin any endeavour, we both also share a lot of similar thinking when it comes to what innovation to pursue and which ideas we like to explore.
Trying to rise to the challenge of reimagining something for a new generation of drinkers and creating something relevant to where trends are today is always fun. What motivates most craft distillers as well as ourselves though, is to be able to implement ideas and find solutions for what we would want to drink as drinks enthusiasts. To see if it’s possible to find the exact balance between two contrasting flavours. To create a desired intensity with an aroma or sensation. To see (and taste) how things combine and share learnings and process as we go along.
When the chance to do all of that by taking a type of drink that is so steeped in London history and applying time and thought to it in order to remain true to the genre while also adding our own vision of what it could be – was something we all felt was an irresistible challenge. This be came especially true as we set out to create a unique contemporary twist to the profile as the development took place.
We wanted to know if a London distiller could create a new chapter in this category’s history. We’ve all certainly tried to live up to that idea and feel as though the Garden Cup builds on the great work of other brands before it, helping continue on the cult fanfare around this uniquely British spirit.
Is it a Pink Gin?
Fair question given its rose-tinted peachy hue but no, it’s a Cup!
It has vermouth as well as base spirit and is bottled at a deliberately lower 31% ABV, so for those geeky enough to want to know it’s technically a Spirit Drink. There’s no mention of Gin on the bottle, although it is used as the base spirit which everything is combined with and added to. It’s proudly a Cup, and while it all begins as a delicious fruity gin, the lovely tinge of vermouth, so ideally suited to spritzes or longer serves really comes into its own on the finish.
What does the Hayman’s Garden Cup taste like and how do I serve it?
Add it to lemonade, lots of ice, sliced peaches and some mint for the perfect serve! It’s intended for pitchers and outdoor gatherings so don’t skimp on the garnishes or the amount of friends you invite over to try some. Go crazy if you want and slice up some cucumber wheels, or even an apple or two to add into the mix. It’s a fresh lively drink and works with any fruit or herb that you feel will accentuate that!
On the nose, you’ll get a clear peach hit, with underlying rosy-florals just beneath. To taste the crisp duo of pear and cucumber bring a freshness to the fore, before the fruity peach takes over once more alongside the dry vermouth. Delicious neat and way too easy to have three of four in a row…
Why is it a limited edition?
Summer is, unfortunately, a short part of the year and this is a drink that has been created for, is perfectly suited to, and is best enjoyed on warm summer days. Collectively, we felt that a limited-edition release was the best way to explore the ideas we had, to have fun innovating and create something new while also respecting what’s brilliant about the genre – its seasonality.
If we’ve missed anything else you’d love to know, keep sending us emails (firstname.lastname@example.org) or on social (@GinFoundry), we’ll add it all here so it’s easy for everyone to see! If you’ve got a massive thirst on reading all about what is, we believe, the best Fruit Cup for summer sipping but haven’t got yours yet – you can still pick up a bottle from Gin Kiosk here:
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