Gin Spin: News roundup 29th July 2016
Gin Foundry takes a keen-eyed look at industry news to bring you a snapshot of the best bits the last few weeks have had to offer.
Hoxton Gin have today unveiled a newly designed bottle for their gin. The liquid itself has undergone a transformation as well, with a couple of recipe tweaks and a new ABV – three percent lower at 40%.
The gin brand was launched five years ago by bartender Gerry Calabrese and never quite took off. The brand has all but admitted this via the recipe switch up (reducing the amount of coconut, which so overwhelmed it previously), so we’re really interested to see how this goes. Gaining back trust and being taken seriously as a gin won’t happen overnight, mind, with Hoxton Gin being THE reference point as a gin that jumped the shark.
Recipe changes have worked for other brands however; Williams Chase moved their gin into a smaller 400ltr still and dialled up the juniper, making a much better gin in the process. City of London overhauled their gin range after teaming up with former Tanqueray distiller Tom Nichol to create Christopher Wren Gin (and realising that it was superior to their other products at the time). Taking advice on board worked for these brands, so by seeking input from bartenders in this new formulation Hoxton has, hopefully, made a step in the right direction…
For £40 each month, the business sends out craft gins, a magazine and other products to subscribers. Craft Gin Club has grown at a vast rate, now turning over £1.2mn each year. Four of the Dragons made offers to Burke and Hugh, but they chose to work with food and drinks entrepreneur Willingham, who named herself as one of their subscribers.
Considering it’s only a week since we reported on I Love Gin’s G&T subscription service (this following the downfall of cocktail subscriptions service Shaken last month), we thought it was an interesting and positive news item to note. There are now a number of competitors on the market, demonstrating that the thirst for craft gin is still very much growing and that there are an array of choices to suit all tastes and budgets. It’s also clear that both gin fans and investors are willing to put their money where their mouth is – or should we say spend their money to put gin in front of where their mouth is – to get hold of some. Mail has never tasted better!
2016 continues to provide bountiful outings for gin fans. The latest to fall through our inbox is Mr Fogg’s Encyclopedia Gintonica, a comprehensive menu that has launched at the bar’s Gin Parlour this week. With over 300 spirits and 27 tonics on offer, the combination potentials are endless (well, we can’t count that far past eight thousand, anyway…). The venue is also offering a G & Tea experience, whereby gin fans can sample a selection of the gin offerings before feasting on some Victorian delicacies.
We’re so excited by the array of gin events on offer and – as we mentioned last week – are working on putting together a gin events calendar for readers. We’ll let you know when it’s up and running, but keep your eyes peeled.
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